New Store Opening
AZADEA Group is happy to announce that it has acquired the operations and franchise rights of adidas and Reebok in Lebanon; a transformational partnership bringing back the renowned international sports brands to the Lebanese market and consumers. AZADEA Group will gradually reopen adidas and Reebok stores across Lebanon, starting April 2021, in addition to e-commerce expansion plans.
“We are looking forward to diving into another successful partnership and growing further, riding the wave of change and developing e-commerce plans, while still offering customers the most exquisite in-store experience” said Salim Fakhoury, President of Fashion and Sports Division at AZADEA Group. “We are thrilled to partner with adidas and Reebok, now more than ever as we never lost faith in Lebanon; we strongly believe in its future and in its possibilities to thrive again”
