AZADEA Group to launch 23 stores in Reem Mall

UAE-based lifestyle retailer AZADEA Group is set to open 23 stores in Abu Dhabi’s Reem Mall to cement its position in the Middle East.

As part of AZADEA’s expansion, Calzedonia, Deichmann, Flying Tiger Copenhagen and Intimissimi all opened their first Abu Dhabi stores late last month, while Mood, Reserved, Salsa, and Tezenis will each open debut units imminently.

COO of AZADEA Group, Walid Chahine, said: “This new major development in Abu Dhabi represents a key milestone in our expansion strategy in the emirate.

“We exist to provide our customers with an entertaining and exciting way of life and are undergoing a promising growth phase in the region. Abu Dhabi continues to maintain its position as a leading destination for shopping and attractions with the launch of differentiated projects such as Reem Mall that provide residents and tourists with several leisure, entertainment, and retail options.”

Among the other brands that either recently opened or are set to open in the coming weeks are: Bershka, Boggi Milano, Decathlon, Eataly, KIKO Milano, Mango, Massimo Dutti, PAUL, Pull&Bear, Oysho, Sunglass Hut, Urban Outfitters and Virgin Megastore.

The new brands make up a total footprint of 12,800 square metres of Reem Mall which is scheduled to fully open this quarter or the next quarter.

COO of Reem Mall, Steve Bunce, said: “We are thrilled to witness the growing presence of our tenants as they open their stores and restaurants at Reem Mall.

“We are delighted to have AZADEA – one of the region’s leading retail and leisure groups with a prominent presence in the development – on board. We eagerly anticipate the response of our customers to the new stores, which started to roll out at the end of last month.”

Since its inception in 1978, the Group has developed more than 700 retail stores representing 37 international brands in areas such as fashion and accessories, home furnishings, sporting goods and beauty & cosmetics.

AZADEA Group operates across 13 countries, including Saudi Arabia, Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar and Cyprus.